Anti-pollution skincare became a category after research showed urban air pollution accelerates skin aging. The market response was to relabel existing antioxidant products with 'anti-pollution' claims. The mechanism is real; the products often deliver no more than standard vitamin C.
What air pollution actually does to skin
Particulate matter generates free radicals on skin contact. Over years, this accelerates collagen breakdown and pigmentation. The effect is real and measurable for urban residents vs. rural.
What actually defends against it
Daily SPF (handles much of the UV-pollution interaction). Vitamin C serum (neutralises free radicals from particulate matter). Niacinamide (supports barrier compromised by pollution exposure). Daily cleansing in evening (removes particulates that accumulated on skin during day).
If your routine already includes daily SPF, vitamin C, and evening cleanse — you have anti-pollution covered. The premium-priced 'anti-pollution serum' is usually the same actives in a new bottle.